What happened to your motivation?

Why is working in Sustainability sometimes such a drag?

I wonder what you were expecting when you started your career in sustainability? Did you realise how vital it is that business, the public sector, the third sector and the community all work together to tackle the ‘linear economy’? Were you convinced that your work to reduce energy use, cut waste, build in sustainability and work towards a circular economy was so important that before long everyone would see the sense in it? What convinced you – the Kyoto protocol? the Stern review? Geography lessons? Local flooding?

Whatever it was, I see so many people who want to work for a better sustainable world and avoid the tipping point, but who are frustrated. They daren’t admit it but actually they’d prefer to give up and get a job doing something else. Even though their job title or description has ‘sustainability’ in it, they are feeling like they are just going through the motions, barely scratching the surface. It’s as if people are paying lip service to sustainability but when it comes to it if the return on investment takes longer than 5 years, or worse still there isn’t a clear financial advantage, that’s it, the initiative doesn’t get through.

Life has turned into a struggle rather than an adventure.

It doesn’t need to be this way, I have seen people regain their confidence, discover new approaches, change their mindset and rediscover their motivation.

Life in sustainability can still be an adventure rather than a slog; get in touch and I can tell you more about how I help people to rediscover excitement and confidence at work.


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